Well-known producer and actor Michael B. Jordan has been tapped by Coach to Megastar as the primary International face of Coach. The legacy accessories and fashion brand announced information recently about the worldwide campaign through WWD, and also unveiled plans to participate with Michael B. Jordan on the men’s capsule range.
As the international face of Coach menswear, Michael B. Jordan’s face will appear in a worldwide marketing campaign for men’s wear, fragrance, fashion accessories, starting with the brand’s next spring season in 2019. The brand further announced Michael B. Jordan will team-up with Coach’s director Stuart Vevers for exceptional design projects and contribute in many philanthropic endeavors with the foundation of Coach.
Michael B. Jordan shared his enthusiasm for working with the Coach team, in exacting, its artistic director Stuart. I am honored to be linking the Coach family and have huge respect for Stuart’s vision, started by Michael B. Jordan. I am looking forward to joining in the creative procedure and exploring style and fashion via a diff lens.
Stuart looks to also be looking forward to participating with the actor. Michael B. Jordan is authentic and cool, and he actually embodies the Coach guy, Stuart stated, I have had the great chance to get to know Michael B. Jordan over the last few years, he forever looks remarkable in Coach, so it felt actually natural to make our relationship.
Over the past couple of years, he has topped many magazine’s top dressed lists. His heroic red carpet suit has become somewhat superior in men’s trendy circles. Assisted by his stylist, he has experimented boldly with slim cut suiting.
At this year’s Met Gala, Michael B. Jordan pulled out a striking pinstripe off-white suit with an outer belt and elegant orange wrist patch. This type of bold fashions is perfectly what attracted a mega brand like Coach, which is looking to contain its latest edgy and downtown cool artistic.