The fragrance known as Floris White Rose, which was favored by Florence Nightingale, supports the same cause for which the renowned ‘Lady with the Lamp’ is celebrated. Through allocating 15% of its total sales to provide financial assistance to nurses and midwives based in the United Kingdom.
White Rose was regularly sent to Florence Nightingale throughout the tumultuous events of the Crimean War, embodying its symbolic representation of hope and new beginnings rather literally. Florence expresses her profound appreciation to Mr. Floris for his creation of this enduringly beloved fragrance through a handwritten letter. This eau de toilette is prominently displayed in Floris’ Jermyn Street boutique, showcasing the significant influence it had on a revered historical figure.
The White Rose Appeal has further expanded the beneficial influence of White Rose. Initiated in 2020, the campaign has endeavored to generate funds to offer emotional, well-being, and leadership assistance to these worthy healthcare professionals. Assisting tremendously in this endeavor is Helena Bonham Carter, a prominent British female figure, who serves as the ambassador for the campaign.
The aroma of roses is unquestionably timeless. An essential aroma in the realm of fragrances. When you receive a discovery set from a fragrance, it is inevitable that you will find a small vial in it that has the perfumery’s interpretation of the scent of rose. White Rose found inspiration for Floris in the atmosphere surrounding their creative house, located in Mayfair. That occurred prior to it being officially designated as a crucial component of Florence Nightingale’s ward rounds. Spreading optimism to all who would perceive her lingering scent of smooth rose and amber musk. “How can I express my gratitude for the multiple bouquets of exquisitely fragrant roses that you have brought to brighten my bedside during my illness?” Nightingale expressed her gratitude to Floris in a note.
Since the initiation of the White Rose Appeal in 2020, Floris has been contributing 15% of all proceeds from the sales of White Rose Eau de Toilette to the Florence Nightingale Foundation. They persist in their commitment, providing support to nurses and midwives throughout the United Kingdom for every bottle of White Rose that is sold. Preserving the influential heritage of Florence Nightingale, her esteemed occupation, and her association with fragrance.