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Fashion World Erupts As Rihanna Joins LVMH With Fenty Brand

Lisa Yarde by Lisa Yarde
May 10, 2019
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Fashion World Erupts As Rihanna Joins LVMH With Fenty Brand
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As of 2019, her net value is guessed to be $260 million, making her one of the richest singers in the planet.

And now, Rihanna, 31 is poised to rise her fortune as she makes the move into style, joining forces with luxury group LVMH to release Fenty, her own brand of shoes, clubs and accessories, which is set to drop any day now.

Taking to Instagram on Friday, the pop star declared the news to her 70.5 million followers with a set of posts.
The second post from the Rehana was simply the Fenty logo: while writing on a bright blue background. The captain is simply attached to the Instagram account for the style label, which has already racked up over 40,000 followers despite not having posted anything.

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The label will be known as Fenty, after the signers complete name, Robyn Rihanna Fenty and LVMH said its release was quickly approaching and due to land in spring 2019. LVMH themselves verified on Friday that it was launching the latest fashion brand with the Barbadian singer, building on their previous unite venture in cosmetics.

It marks a rare move by the acquisitive Paris-based group to set up a fresh brand from scratch. LVMH is, definitely, the parent firm run by billionaire Bernard Arnault that owns Louis Vuitton, and as the world’s largest luxury player, LVMH boasts a seventy brands, adding Moet & Chandon champagne.

The music celebrity also earned serious amounts for endorsement deals and collaborations with firms such as Puma, Gucci, CoverGirl and Clinique.In addition to her item line and endorsements, Rihanna earned mega-bucks for her starring roles in movies like Guava Island and Ocean 8.

And though she has been on trip since 2016, the singer will no doubt have raked in royalty fees for her chart-topping songs, such as Diamonds and Work, Rude Boy – to name but a few.

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