Remy Martins has launched a new campaign called “The Lunar New Year Family Spirit” to celebrate the Year of the Rabbit and showcase the excellence of Remy Martin XO. The campaign features cultural tastemakers, including Lewis Tan, Jessica Wang, Brandon Jew, Kevin Wong, and Danielle Chang, who personify excellence and bring unique perspectives on Lunar New Year. The campaign highlights the importance of family and tradition during on New Year celebrations and the distinct Asian culture.
Rémy Martin will host events in San Francisco and New York City where guests can experience the “Lunar New Year Opulence Revealed Experience” and sample food pairings that complement Rémy Martin XO. A limited-edition XO bottle is also available for purchase, along with a ‘Rémy Martin Lunar New Year Family Spirit Tray’ for those looking to celebrate at home. Rémy Martin recommends enjoying XO with The Imperial Old Fashioned, a seasonal take on a classic cocktail that highlights the expression’s rich flavors.
The campaign showcases the timelessness of Rémy Martin XO, a celebratory staple at the Lunar New Year table, and how it personifies abundance, prosperity, longevity, good fortune, and luck. The company has collaborated with cultural tastemakers to highlight the excellence of Rémy Martin XO, which can be best enjoyed neat, with a single ice cube, or in an elevated cocktail that highlights the expression’s exceptional flavors.
Overall, Rémy Martin’s “The Lunar New Year Family Spirit” campaign celebrates the distinct traditions and importance of family during Lunar New Year celebrations while highlighting the excellence of Rémy Martin XO, a timeless and celebratory staple.