Jean Paul Gaultier is reintroducing vintage eyewear styles to the fashion industry. The Nigerian artist has revealed his initial partnership with a fashion brand, in which he has chosen his preferred eyewear from the 90s archives. This collaboration showcases two unique models created by the artist Burna Boy, in conjunction with the reissues by Jean Paul Gaultier.
The Nigerian singer Burna Boy has been recruited by the French fashion house to select two styles from their archives dating back to the 1990s, which will be reimagined with a modern twist. The sunglasses of limited edition pay tribute to the latest album of the Grammy-award winner, Love, Damini, by featuring heart-shaped accents, red lenses, and oval-shaped frames that are fashionable. The two pairs are also offered in four different color options that can match well with your bucket hat, oversized shirt, and acid-wash jeans.
According to JPG, the release signifies the initial designer collaboration of the “Last Last” vocalist. The subject matter has been extensively developed. On May 20, the Gaultier house initiated a promotional event for Burna Boy enthusiasts at their Parisian headquarters, prior to the artist’s performance at La Défense arena, which was attended by 40,000 individuals.
With the assistance of London-based photographer Marcin Kempski, the duo has produced campaign imagery that embodies the essence of the 1990s. The set, created by Daughter of Lama, is inspired by vintage music videos and features vibrant graffiti and a small urban landscape made of concrete. Burna Boy is dressed in a bedazzled red suit, accessorized with chunky jewelry and new spectacles, which draws attention to him.
The formation of this recent partnership was not unexpected. Florence Tétier, the creative director of JPG, has been increasing collaborations with A-listers to generate more publicity. The house collaborated with American rapper Lil Nas X and conducted a campaign featuring reality star-turned-billionaire beauty mogul Kylie Jenner. The company has engaged in co-designing products with other brands, including Ottolinger and Melissa. Collaboration is often considered beneficial as it involves multiple individuals contributing their unique perspectives and expertise towards a common goal.
As per the report by WWD, the eyewear designs from Jean Paul Gaultier in collaboration with Burna Boy will be priced between $484 to $592. The product will be available for purchase at select specialty stores including Machine A, Voo Store, FWRD, Kith, Mytheresa, Slam Jam, and Antonioli. The eyewear product will be made accessible for purchase through the official website of Jean Paul Gaultier.