The French luxury brand, which currently provides bath and fragrance products, will launch a makeup range in 2020.
In search of the latest sources of growth, Hermes has exposed plans to invest in beauty. The French famous brand already offers a set of performances, the first of which was released in 1949. Hermes Parfums represents five percent of the full turnover of the group. In 2017, its sales amounted to 289 million Euros. They are estimated to be 300 million for 2018, up to nine percent constant exchange rates matched to 2017.
Jean-Claude Ellena joined the firm as its special perfumer from 2004 to 2016, before passing the torch to Christine Nagel. Nagel is presently the best perfumer, director of the creation and the olfactory patrimony of the company. In addition to the perfume, the French brand also carries bath products and fragrances under its Bain Hermes line.
“In the long-lasting, it will be necessary for us to be present in all 3 segments of the markets for perfume, cosmetics, personal care products and make up. That would provide us a perfect distribution presence,” Hermes CEO Axel Dumas said in an interview with Le Monde. He also revealed that the Maison plans to release its makeup products by 2020.
Both the schedule and project were verified this weekend in Rome by the second-in-command at Guillaume de Seyne, Hermes, at the nomadic exhibition “Hermes hors le murs” event running till 16 March at the Ara Pacis museum.
Famous brand has regularly consolidated its fragrance line, which has survived at the label since the 1930s. In 2004, it recruited Ellena and Jean-Claude was succeeded by Christine Nagel in 206, with the name of “exclusive perfumer, legacy of Hermes Perfume and director of olfactory design.