Luxury has always been about access to something extraordinary. What’s changing is people’s sense of what is remarkable.
A familiar name or a high price can still have influence, but neither of these argues for desirability in and of itself. There is an increasing respect for products that are wonderfully constructed, hard to get by or just offer an experience that’s distinct from the mundane.
It may be a Mediterranean house where breakfast continues into the morning, or a tiny hotel you return to for its personal service, or a watch designed by someone who has spent years mastering their art. These are quite distinct luxuries, but there is a commonality: they feel considered, not mass produced.
Time is a Luxury
Time is one of those things we never seem to have enough of.
For busy people, the freedom to go when you want, spend a few uninterrupted days somewhere lovely or having someone else take care of the details might be worth far more than another purchase. That’s part of why privacy and good service are so important. The greatest service doesn’t need to remind you that it’s there. Things happen when they need to happen.
Car waiting. Dinner reservations made. The stage is set. Miraculously your favorite bottle of wine has made it to the table. Small nuances maybe, but they can completely impact an experience.
What You’re Buying
There’s also increasing interest in where products come from. Who made this? Who created it? How long was that? Is there a story behind that?
That inquiry has brought a fresh focus to craftsmanship. Independent watchmakers, artists, designers and smaller luxury firms have discovered customers that care about the work behind the finished product.
The same is true with travel. You might admire a lovely hotel, but the ones we talk about years later give us something more than a nice room. Maybe it was the spot, the people, the cuisine, or just the experience of being there.
Luxury Your Way
There is no one way to live a lavish existence.
Maybe it means a summer aboard a yacht in the Mediterranean Sea. It may be a lovely mansion in Barbados, a restaurant in Paris that you return to year after year, or an escape to a Caribbean island where no one has to know you are there.
Collecting is a luxury for some. Travel for others. It may be fashion, automobiles, watches, art, architecture, food or just the freedom to chose how to spend your day.
Luxuori is fascinated in that planet.
Not just what things cost. But what makes them worth knowing. The ones behind them. Feel the places we would go. The things we would cling to. And the occasional find that makes life just that little bit more intriguing.
The best luxury, after all, has always needed little explaining.
