Tiffany & Co. opened a new idea store in Tokyo Friday, the first of its type in Japan. Unlike the chic locales of many of its other stores, this open is placed between the youth centers of Harajuku and Shibuya, on what is famous as Cat Street. A pedestrian thoroughfare that is a famous shopping place, the street is largely home to outdoor and athletic brand stores, used clothing stores and shops dedicated to lower-priced diffusion lines of luxury brands.
The Tiffany store occupies a full building with 5,059 square feet of floor area spread across 6 split levels. It displays and designs show creativity and whimsy, all while replying on only 2 colors: Tiffany blue and white.
Just within the entrance is a vending machine selling precious perfumes, the lower level has 2 quick customization corners where customers can obtain their own messages or drawing engraved onto jewelry and quick take it home, and there is a real Tokyo-themed image booth. The best level has Japan first Tiffany cafe, a casual eatery based on a retro American diner, full with vinyl booth seating and serving tasty hog dogs. A spokesman for the brand said that while the firm is not focusing a specific customer group, it guess the store to attract many young visitors, not least because of its place and fun, open environment.
“At most jewelry shops and stores the staff are behind a counter, which can feel pretty intimidating for customers.” the spokesman said.” But this store is shaped so that staff can mingle with the clients and help them in a more inviting, open way.”
To enjoy the opening of the store, which will be in the place for 3 years, Tiffany has launched a series of exclusive pendants. Engraved with the place special logo, which gather a cat head with an at symbol, the pendants will not be accessible anywhere else in the planet.