Hennessy is one of the oldest and most famous cognac manufacturers, a company founded by an Irishman of the Louis XV era named Richard Hennessy, who started his business with family and friends. Over the years, the company expanded and improved to be what Hennessy & Co is today.
Hennessy XO – Worlds of Greatness, is the name that will carry the new commercial of the most sold cognac in the world with a number of three million boxes per year, and this will be directed and produced by the famous producer and director of Hollywood Ridley Scott.
This Brit is the one who was the director of great horror films and science fiction such as Alien, Blade Runner, Gladiator, among other productions. His style when working on a project, is to make the public who sees his works have a sensory experience, and this is what he wants to achieve with Hennessy XO, this campaign will be a creative explanación of the notes of the Tasting Committee of Hennessy, where Ridley wants the audience to almost feel the softness of the jam, the aroma of the cocoa, the spiciness of the spices and the echo of the wood notes just to see and hear each one of the commercials.
The producer Ridley Scott RSA Films is the one in charge of this campaign, who to celebrate its 50th anniversary took advantage of this project, with the collaboration of the visual trends laboratory Berlin Foam Studio. The 7 chapters of the film will be productions made with 3D technology for a better narration, more surreal and sensorial.
All the creative abilities that Ridley possesses guarantee us that this will be a commercial film with a unique light and a spectacular narrative, anyone who sees it will want to feel all the flavor notes characteristic of this cognac on his palate. Our commercials will go from the poetic to the real and then to the mythical, making the public enjoy diverse landscapes from beginning to end.