Bulgari Hotels & Resorts has signed an agreement with Dubai-based land development company Meraas Holding for a replacement hotel in Dubai to be opened in 2017.
The luxury property are going to be the world’s fifth Bulgari Hotels and Resorts property. The luxury marine 1.7 million sq ft. complex will be framed by lush landscaped gardens and it will be defined by 101-room hotel, 20 hotel villas, 15 mansions, 165 apartments and eight penthouses spread across six towers, as well as a 50-berth marina and Bulgari-branded yacht club.The apartments will range from one to four bedrooms offered for sale within a few days, and the mansions will have between three and six bedrooms. Resident will be offered an “a la carte” menu of services from which to choose each day, such as florists, sommeliers and mobile beauticians, the companies added.
“The UAE and more particularly Dubai have proven to be an attractive location for luxury brands to set up, grow and redefine their products,” said Cherif Hosny, chief hospitality officer at Meraas.“Additionally, Dubai has demonstrated a strong track record for continuously being the first in the region to introduce appealing high-end developments.“Demand for prime property will continue to rise and investment in such development will also surge.”
Bulgari was bought by French luxury goods retailer LVMH Moet Hennessy Louis Vuitton SA in 2011, in which Qatar bought a $914 million stake the following year.Bulgari’s hotels and resorts company plans to open around 20 hotels globally over the next five to seven years. However, its executive vice-president Silvio Ursini told journalists on Monday that there have been currently no plans to open further hotels elsewhere within the GCC.
“The Bulgari Hotel in Dubai will represent a true ‘lighthouse’ for the Bulgari brand [in the UAE]as we are unlikely to open any further such hotels in the emirate, or, indeed, the wider Gulf region,” he said.